Digital Strategy Coordinator
About the Employer
Web Services and Digital Strategy Coordinator
Position Summary
The Web Services and Digital Strategy Coordinator leads the strategy, governance, operation, security coordination, accessibility, and continuous improvement of the district's public-facing digital ecosystem, including the district website, school websites, web-based communication platforms, and related third-party services.
Job Title
Web Services and Digital Strategy Coordinator
Salary Schedule
ChCCS Administrator
Reports To
Chief Communications Office
Salary Grade
Coordinator
Work Location
Lincoln Center
FLSA Status
Exempt
Work Schedule
12 months
Position Summary
The Web Services and Digital Strategy Coordinator leads the strategy, governance, operation, security coordination, accessibility, and continuous improvement of the district's public-facing digital ecosystem, including the district website, school websites, web-based communication platforms, and related third-party services.
Job Title
Web Services and Digital Strategy Coordinator
Salary Schedule
ChCCS Administrator
Reports To
Chief Communications Office
Salary Grade
Coordinator
Work Location
Lincoln Center
FLSA Status
Exempt
Work Schedule
12 months
Digital Strategy and Governance
Develop and implement a multi-year digital communications and web-services strategy aligned with the district strategic plan, audience analytics, board priorities, community engagement goals, enrollment objectives, and workforce recruitment needs.
Establish and enforce districtwide governance standards for content ownership, publishing authority, quality assurance, branding, accessibility, records retention, privacy, and content lifecycle management.
Serve as the district's principal advisor on website governance, digital experience, emerging technologies, accessibility requirements, and public-facing digital services.
Enterprise Web Platforms and Product Ownership
Own the district's content management system and public web environment, including the district site and all school-based sites.
Lead planning, design, configuration, testing, deployment, and continuous improvement of district web properties, ensuring intuitive information architecture and consistent user experience.
Manage content management system (CMS) architecture, templates, user roles, permissions, workflows, integrations, and administrative settings.
Accessibility, Legal Compliance, and Digital Risk
Lead districtwide compliance with WCAG 2.1 AA, or the current legally required standard, across websites, documents, forms, video, and other digital content.
Develop accessibility testing protocols, remediation plans, staff training, audit schedules, and executive reporting on compliance risk and progress.
Coordinate with communications, technology, other departments, and schools to ensure public-facing digital services comply with applicable ADA, Section 504, FERPA, COPPA, copyright, privacy, public records, and records-retention requirements.
Security, Reliability, and Systems Integration
Partner with technology and CMS to protect public-facing systems through access controls, security reviews, vulnerability remediation, patching, backup validation, monitoring, and incident-response procedures.
Ensure website availability, performance, data integrity, disaster recovery readiness, and continuity of critical public information during outages or emergencies.
Coordinate integrations with enterprise systems such as calendars, board management, transportation, payment, employment, enrollment, translation, and emergency-notification platforms.
Content Strategy, Communications, and Crisis Response
Develop and enforce content standards, editorial calendars, style guidance, approval workflows, and publishing expectations for district and school websites.
Collaborate with communications, human resources, student enrollment, academics, operations, and schools on digital campaigns supporting strategic initiatives, recruitment, enrollment, family engagement, and community transparency.
Serve as lead web administrator during emergencies, weather events, school closures, and other time-sensitive situations requiring rapid, accurate, and coordinated public communication.
Analytics, Research, and Continuous Improvement
Develop dashboards and recurring reports on traffic, search behavior, accessibility, engagement, service utilization, campaign performance, and user experience.
Use quantitative and qualitative data - including user feedback, testing, surveys, and analytics - to recommend improvements and measure outcomes.
Conduct benchmarking and environmental scans to identify best practices, regulatory changes, technology trends, and opportunities for innovation.
Training, Support, and Functional Leadership
Provide functional leadership to district and school-based web editors by establishing standards, assigning responsibilities, monitoring compliance, and conducting quality reviews.
Develop and deliver role-based training, job aids, written procedures, video tutorials, office hours, and ongoing professional learning.
Serve as the escalation point for complex website, accessibility, publishing, and digital-content issues across the district.
Innovation and Emerging Technology
Evaluate and responsibly implement emerging technologies, including artificial intelligence, automation, advanced search, personalization, and translation tools, where they improve service, accessibility, or efficiency.
Coordinate privacy, security, procurement, accessibility, and records-management reviews before introducing new digital tools.
Develop standards and safeguards for appropriate use of AI-assisted content creation and other emerging technologies in public communications.
Project and Organizational Leadership
Represent the Communications Division on committees and workgroups involving technology, data privacy, accessibility, customer service, emergency communications, and digital transformation.
Perform other duties as assigned by the Chief Communications Officer or Superintendent.
Education/Experience Requirements
Minimum of Associates or Bachelor's degree, or certification in Web Development and Administration, Digital Media Design, Graphic Design, or a Communications-related field.
3+ years of professional experience preferred in managing, developing, and maintaining large-scale websites, preferably for an educational institution or public-sector organization.
Preferred advanced proficiency administering a major enterprise content management system, preferably FinalSite or a comparable K-12 platform.
Physical Requirements
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards.
Disclosure
This document provides descriptive information about the above Chapel Hill-Carrboro City School position. Work actually performed by incumbents in this position may vary. Although this document may be used for recruiting, staffing, or career planning, the information contained herein should only be used as a guideline or recommendation for the content of and qualifications for this position. An individual's ability to meet the qualifications and capabilities described in this document is not a guarantee of employment or promotion.
Chapel Hill-Carrboro City School reserves the right to make changes to this document as deemed necessary without providing advance written notice.
Approved by: ___
Date created/revised: 8/25/26